Parkdean Resorts' Save our Summer Season campaign

On 23 March 2020, the Prime Minister, Boris Johnson, announced that the country was going into lockdown as a result of the coronavirus and UK holiday parks were closed until further notice. An industry first, Parkdean Resorts teamed up with eight holiday park operators and three trade bodies, with the objective of lobbying the government to ensure the holiday park sector was at the front of the queue when lockdown restrictions were eased.