Following reports from the Natural History Museum that the UK’s biodiversity is at just 50% of its historic levels, we wanted to use our platform to raise awareness about Britain’s most vulnerable wildlife.
Using data from the Woodland Trust and RSPB, we compiled a list of Britain’s top 10 most endangered species. To make the campaign engaging, we featured the top 10 on ‘Top Trumps’ style collectible cards – as well as providing our readers with information on how they can carefully observe these creatures in the wild, and take steps to protect their habitats.