Parkdean Resorts’ £4.5m investment in marketing campaign to capitalise on demand for 2020 staycation holidays 3 July 2020Parkdean Resorts, the UK’s largest operator of caravan, lodge, cabin, glamping and camping holiday resorts launched its biggest ever marketing campaign on 3rd July, to coincide with the reopening of its 67 UK holiday parks and capitalise on the expected demand for staycation holidays this summer.
Created by Newcastle creative agency, Cravens, who won a multi-agency competitive pitch during lockdown, to develop a new refreshed brand identity and through the line advertising campaign. The activations launched on primetime TV during Emmerdale on the 3rd July, and will run across radio, press, digital display, and social media channels, including customer and internal communications.
The £4.5m campaign aims to put the excitement back into holidays with the message ‘There ain’t no Holiday like a Parkdean Holiday’. Featuring a twist on the S Club 7 hit, ‘S Club Party’ and featuring a voiceover from popular TV personality Stephen Mulhern, this has formed the feel-good holiday vibeof a refreshing new brand identity across the whole business. Jonathan Alcock, Marketing Director, Parkdean Resorts
“Our biggest campaign ever is the perfect antidote to months in lockdown, as we reopen our parks across 60 amazing locations and invite holidaymakers to enjoy a well-deserved break. Our team has worked hard to ensure that whilst social distancing and health and safety measures are adhered to, our holidaymakers’ experience will be the best yet, and of course that there ain’t no holiday like a Parkdean holiday! ”
Phil Coverdale, Managing Director, Cravens said:
“We’re on a mission to celebrate all the amazing locations that Parkdean Resorts have, and give holidaymakers the freedom to escape. For those looking for a holiday that’s packed with thousands of things to see and do, then Parkdean Resorts has it all. From a two week holiday, to a lifetime of holidays with holiday home ownership, we’re here to put the nation back in the holiday mood, and make up for lost time with family and friends.”