Parkdean Resorts UK Holiday Parks

Statement on Cookies

Cookies are small text files which are put on to your computer, tablet or mobile device by a website.

We use a number of cookies and tracking technologies which record information about you automatically as further described below.  Among other things, cookies help us to understand user behaviour and make our website work better.

This policy explains how we use cookies so you can understand what they are and what information they collect while you use our website.

You can set up your web browser to refuse cookies, but this means you won't be able to book on our website or use all of its features.

By using our website, you agree to us using cookies as set out in this policy.

What we use cookies for:

(1) To collect information: This means we can learn more about how you use our website so we can improve your online experience.

(2) To dynamically tailor your experience and provide functionality: Cookies allow us to provide you with information, products and features that we think you'll find interesting.

(3) To make our marketing more relevant: We can show you relevant offers and promotions on this website and through our advertising networks.

Information which we collect when you visit:

We automatically collect and store the following information about your visit:

  • the internet domain and IP address from where you access our website;
  • the type of browser software and operating system used to access our website;
  • the date and time you access our website;
  • your clicks and movement through our website, including the pages you enter, visit and exit our website from; and
  • if you linked to our website from another website, the address of that website, or if you have visited our website by clicking on a link in an email sent to you.

We use this information to help us identify click stream patterns, to improve our website and to learn about the number of visitors to our website and the types of technology our visitors use, as well as the effectiveness of our email marketing. We use this information to ensure that our web pages stay compatible with a selection of browsers and systems and thereby ensure that the pages appeal to a wide audience.

Types of cookies we use:

The following are the types of cookies we use on our website and some more details about what they're used for:

Type of cookie



These cookies allow us to make sure you get the best possible experience on our website and its features and functions. They're essential for you to be able to use the features and functions of our website, and to search and buy online with us.


These cookies help us understand how our customers are using the website and how our website operates so we can make things better.  We can also use this information to measure the effectiveness of our marketing and to test our website.


These cookies help us provide you with an online experience that's tailored to your needs. They help us show you the most relevant content, based on your preferences.  For instance, these cookies ensure that you are shown the correct contact details on our website.

We also use these cookies in connection with features and services you use on our website, such as watching a video, publishing content to your social media feed or using our Live Chat function.


Marketing cookies can be used by us and our partners. They allow us to interact with you on our website and once you've left our website - by showing you an advert for example - to help you find the holiday that's right for you.

We also use these cookies to measure the effectiveness of our advertising and to determine the frequency with which you are shown a particular advertisement.

We also use these cookies to send you marketing communications in accordance with your preferences.


An analytics platform that is used to measure response to TV advertising.


Understanding cookies - the nitty gritty

This section supplements the preceding sections and contains further information about what cookies are and how we use them.

What are cookies:

Cookies are small text files placed on your computer, tablet or mobile device by us or our partners. They let us identify the device you're using. This information is sent back to our systems as you move around our website.

Cookies are unique to the web browser you're using - so if you're using a desktop computer as well as a mobile, different data will be collected for each.

You can find more information on the All About Cookies website (

Cookies can be set by the owner of the website you're on. These are known as 1st Party Cookies. There are also 3rd Party Cookies that can be set by partner websites.

You can choose to accept all cookies, reject 3rd Party Cookies or reject all cookies by changing your internet browser settings. If you don't accept cookies, some features of our website won't work. For example, you won't be able to make a booking.

How we use cookies:

We use cookies to find out more about how you use our website such as - searches you make, parks, regions or periods of interest and your preferences. We use this to:

  • Make it possible for you to use our website
  • Show you information and offers that are relevant to you
  • Find out more about how you and our other customers use the site

Improving your experience:

We use cookies and software programmes to record, measure and analyse how our customers use our website. We use this information to understand what you want from our website, which helps us to constantly improve your online experience.

We can also find out how you move around our website, so we can look into any errors stopping you from being able to do what you want. The data we collect from cookies is really important for us to improve your experience.

Making your experience personal:

Cookies help us to personalise your experience by letting us know how you're using our website on your particular computer or device, which means we can work out what's most relevant to you.

Adverts on other websites:

If you visit one of our partner sites, you might see an advert that's relevant to what you searched for when you last visited our own site. We work with advertising networks that use cookies to collect information on your preferences, meaning we can show adverts that are better tailored to you.

Refusing cookies and changing your mind after you've accepted

Refusing cookies:

You can change your browser settings to accept or refuse all cookies, choose which cookies you want or don't want, or ask to be notified when a cookie is set. Use the help feature in your browser to see how.

Changing your mind after you've accepted our cookies:

If you change your mind after you've accepted cookies, you'll find an option within your internet browser to clear cookies that have already been set. Use the help feature in your browser to see how. You'll then need to change your browser settings to refuse cookies in future.

Just so you know, you won't be able to benefit from all the features of our website or book online with us if you refuse cookies.

Find out more on cookies

Take a look at these websites for more information on cookies:


If we decide to change this policy, we will post the updated policy on this website. The updated policy will take effect as soon as it is posted on our website.  This policy was last updated in March 2017.