The UK’s largest holiday park operator, Parkdean Resorts has agreed a partnership with SSAFA, the Armed Forces charity, which will see seven of its holiday parks getting involved in fundraising for Armed Forces personnel, veterans and their families.
Through the partnership, each holiday park will participate in the Big Brew Up fundraising event, set to take place during Armed Forces Week from 21-26 June, with a percentage of sales of Parkdean’s Afternoon Tea product being donated to the charity. Each park will also be linked to a local SSAFA branch and volunteers will be on hand to support the activities.
Working with their local designated branches, the parks will also be holding a Veterans Christmas lunch later in the year for local veterans, whilst employees are able to help raise further funds on an individual basis by participating in a range of challenge events, including Salisbury Plain Cycle, 13 Bridges Challenge and Trek the Balkans.
The parks set to be involved in the fundraising efforts are Cayton Bay - in Yorkshire, Trecco Bay - in Porthcawl, Camber Sands - in Sussex, Lizard Point - in Cornwall, Ty Mawr - near Abergele, and Sandford and Warmwell - both in Dorset.
SSAFA is a national charity that provides welfare, health and support services for the UK military's serving personnel (including reservists), veterans, and their families. The partnership comes in addition to the work Parkdean is already doing with the Royal Navy & Royal Marines Charity (RNRMC) to provide 145 free holiday breaks to service personnel at ten holiday parks, awarded by the RNRMC as recognition of not only the Service Person, but also their families, for the extraordinary sacrifices and support they provide whilst their spouses/partners and loved ones are deployed around the globe.
Steve Richards, CEO, Parkdean Resorts, said: “The work our Armed Forces do is admirable and we are delighted to have partnered with SSAFA to support their fundraising efforts. We asked our staff for suggestions of charities we could partner with and several team members suggested SSAFA, so it is clear that our people are passionate about the work the charity does.
“A number of SSAFA’s local branches around the UK are located near our parks, so we will be able to work at both a national and community level. We will be putting our best efforts into our fundraising activities as a company and hope to raise as much money as possible for a truly worthy cause.”