Parkdean Resorts, the UK’s leading holiday park operator, has partnered with Coca-Cola Europacific Partners (CCEP), the world’s largest independent Coca-Cola bottler. An immediate rollout is underway to introduce its soft drinks portfolio across all of Parkdean Resorts’ parks in the UK with a bar or restaurant.

To support the rollout, CCEP will be investing £1.5 million in brand-new, state-of-the-art equipment for all of Parkdean Resorts’ bars. All parks will stock CCEP’s portfolio of products including Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, Dr Pepper, Appletiser, and the full Schweppes range.

David Morrison, Retail Director at Parkdean Resorts, said: “This partnership forms part of our continuous commitment to investing in guest experience across our parks. Working with a globally recognised brand allows us to bring even more quality, choice, and consistency to the over three million holidaymakers who visit our parks every year.

“The investment strengthens our on-park food and beverage offering and ensures our teams are equipped to provide an even better service. As we gear up for another busy holiday season, we’re excited for guests to create happy holiday memories while enjoying their favourite Coca‑Cola products across our parks.”

Pat Humphries, Associate Director – On Premise at Coca‑Cola Europacific Partners, added:

“We’re thrilled to partner with Parkdean Resorts to bring our portfolio of soft drinks to holidaymakers across the UK. This collaboration reflects our shared commitment to elevating guest experiences, and our investment ensures Parkdean’s teams have the high‑quality equipment they need to deliver exceptional service. We look forward to helping guests enjoy even more memorable moments with the brands they love.”

Additionally, alongside CCEP’s investment, select parks are set to reopen with Parkdean Resorts’ new all-inclusive upgrade. Prices for four nights of all-inclusive start from just £25 per adult and £10 per child per day, with three meals a day and unlimited soft drinks included in the cost.