From reducing energy use and waste to conserving water and protecting biodiversity, we’re taking meaningful steps to operate more sustainably across our parks. Through innovation, collaboration, and a shared commitment to environmental stewardship, we’re working to ensure our impact on the planet is a positive one - today and for generations to come.

We are dedicated to reducing waste across our operations and diverting as much as possible away from landfill so we are continuously improving the waste processes on our parks.

Our improved, segregated recycling streams make it easier for both guests and team members to separate waste and reduce contamination. This means more materials are recycled and less end up in landfill. From improving signage to increasing the number of bins, we’re working closely with our waste suppliers to make recycling easier for everyone. As a result, since 2021, we have successfully diverted 92% of our waste away from landfill.

We’ve delivered both in-person and digital training on waste processes for park teams to ensure consistent standards, reduce contamination, and maximise recycling efforts across our parks.

We’ve also taken steps to eliminate unnecessary single-use plastics. For example, our accommodation teams now use reusable laundry bags, replacing single-use plastic alternatives. This alone removes 70 tonnes of plastic from our operations every year.

In 2023, we partnered with Ecolab to improve sustainability in our cleaning product range. Thanks to the reduced plastic content, the products are easier to recycle and less harsh on the environment, meaning fewer chemicals end up in seas, rivers and lakes.