Our values
Our values: guiding principles at Parkdean Resorts
Our people and values
Our holidaymakers and holiday home owners are at the heart of our parks, but it’s our people that bring their holidays to life; delivering amazing experiences, creating safe spaces for families, friends, and couples to escape and have fun.
The variety of people who make up our UK-wide team is our strength; what unites us are our five values that we live and breathe in everything we do.
Care - We care
We care about our guests, our customers, our environment and our communities. We go above and beyond to make our guests feel well looked after. While they're having fun on our parks, we make sure everyone stays safe and has an unforgettable time. Because we truly care about making their holiday one to remember.
Pace - Make great things happen
We make the most of every minute, squeezing in as much fun as we can and offering a range of activities to entertain our guests. From central support to our bars and restaurants, we strive to raise the standard for customer service and continue to make great things happen every day.
Belonging - We are family
At Parkdean Resorts we are a family with strong friendship groups across our parks. We offer a home from home where people feel safe and cared for – that’s why our teams are always friendly and approachable and why health and safety are always a top priority. We get along so well that some our staff have been with us for decades, with seasonal workers returning year on year.
Difference - Celebrate difference
From the North to the South, Entertainers to Housekeeping, we celebrate difference with a range of people, customers, guests and locations across our parks. Whether we’re calling numbers at bingo or setting targets in sales, our team is just as diverse. After all, it’s hard to make a difference when everyone is the same.
Value - Value for all
You can’t put a price on happiness, but we’re proud to deliver outstanding value for all. We’re a decent bunch and we respect each other, because the real value is in our people and what they bring to our parks. We treat every customer as a friend, so they can trust us to deliver a fantastic experience for a fair price.