Parkdean Resorts UK Holiday Parks

Steve Richards has spent over 30 years in the hospitality sector, working with well-known public and private companies before becoming CEO of Parkdean Resorts in 2019.

Steve started his career in 1989, spending the first 14 years working for FSTE 100 companies, holding senior leadership roles at Allied Domecq before being appointed MD of Scottish and Newcastle’s pub business. Since 2003, Steve as CEO has led various large scale private-equity backed companies in different segments of the sector including pubs, nightclubs, budget hotels and branded casual dining restaurants.

Steve is also a non-executive director of Arc Inspirations Ltd, the premium bar operator, and served as Chairman of UK Hospitality from 2018, until recently taking the role of President in June 2023. UK Hospitality is the sector’s leading trade body which lobbies Government on the strategic issues affecting its 850 member companies, who, between them, employ over three million people and contribute more tax to the exchequer than the manufacturing, aviation and pharmacy sectors combined.

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