Parkdean Resorts, the UK’s largest holiday park operator, has agreed an industry-leading partnership with broadcasting giant, ViacomCBS Networks UK (VCN UK).
The deal – the largest of its kind in the holiday park sector – will take three ViacomCBS properties, Milkshake!, Nickelodeon, and MTV, to forty of Parkdean’s award-winning parks in 2021.
Milkshake!, Nickelodeon, and MTV entertainment
The entertainment programme began with Milkshake! Mornings from 19th July across forty sites, including exclusive activity for pre-schoolers, with arts and crafts, singalongs and dancing led by Parkdean’s Troupers, with the Milkshake! presenters on screen. The activity will feature some of the Milkshake! favourites: Bop Box Boogie, Milkshake! Monkey, Daisy & Ollie, Blues Clues & You and PAW Patrol, with Milkshake! presenters also making special appearances to enhanced shows at scheduled times across the year.
Parkdean will also run an entertainment programme with Nickelodeon, the home of some of the biggest kids’ properties including PAW Patrol, SpongeBob SquarePants and Teenage Mutant Ninja Turtles.
The partnership is rounded off with MTV Music Weekends for over 18s with Club MTV DJ’s, live music, and MTV specials such as the 80’s Revisited Exercise Class, and the Roller Disco.
Catherine Lynn, Chief Customer Officer at Parkdean Resorts, said: “ViacomCBS brands are naturally aligned with our own focus on family-friendly fun, and we’re looking forward to bringing Milkshake! and Nickelodeon’s shows and characters to our parks, to create some amazing memories for our guests. We also have a long history of running Weekender events, and it’s exciting to be able to partner with MTV to take those to the next level.”
Virginia Monaghan, VP, Events and Experiences at ViacomCBS, said: “We are thrilled to be partnering with Parkdean Resorts to bring Milkshake!, Nickelodeon and MTV to fans across the country. This partnership will offer a new way for audiences from preschool kids to adults to experience and connect with the ViacomCBS brands.”
The partnership went live on parks from 19th July, in time for the summer holidays. Milkshake! Mornings will be available at forty parks, with enhanced live experiences featuring Milkshake! presenters at ten parks. Full information about participating parks can be found at www.parkdeanresorts.co.uk/holidays/tots-breaks/.