Parkdean Resorts, the UK’s largest holiday park operator, has entered an exclusive partnership with Stagecoach Performing Arts. The collaboration will see Stagecoach roll out introductory classes in drama, dance, and singing for children aged 2-18 at 19 of Parkdean Resorts’ holiday parks across the UK.

The parks will offer two Stagecoach programmes catering to different ages: Stagecoach Mini Stages for ages 2-6 and Musical Theatre with Stagecoach for ages 6-18. The partnership will enhance Parkdean Resorts’ family offering and give children the opportunity to learn new skills in 90-minute introductory drama workshops while on holiday, culminating in a performance on stage. All participating children will receive a Stagecoach @ Parkdean Resorts T-shirt and a certificate.

Stagecoach Mini Stages will also be included free of charge within Parkdean Resorts’ Tots Breaks, the company’s midweek holiday option for families with children under five.

Pete Stedman, National Head of on Park Experience at Parkdean Resorts, said: “Our partnership with Stagecoach Performing Arts represents a significant enhancement to the family entertainment offering across our parks.

“We know that high‑quality, activity‑led experiences are increasingly important to our guests, and Stagecoach’s reputation for delivering engaging, confidence‑building sessions makes them an ideal partner. By introducing both Mini Stages and Musical Theatre across our portfolio, we’re strengthening the breadth and depth of our on‑park programming and creating even more opportunities for children to learn new skills and enjoy memorable holiday experiences.”

The partnership is set to enhance guest experience across both peak and off‑peak periods. With Stagecoach’s nationwide network of over 50,000 families, the offer will introduce a new audience of holidaymakers to the brand while strengthening Parkdean Resorts’ on‑park entertainment offering.

Chase Demmers, Head of Events and Partnerships at Stagecoach Performing Arts, said: “We are very excited to be exploring this opportunity with Parkdean. Seeing how Parkdean has successfully incorporated other well‑known brands into its entertainment offering gives us real confidence in this style of partnership. It presents a fantastic chance for many young people across the UK to take part in performing arts activities during their holiday, while also giving them a taste of Stagecoach should they choose to sign up at their local Stagecoach school after returning from their family break. Holidays are an ideal time for children and young people to try something new, and when this is combined with the Stagecoach ethos of creative courage for life and providing a safe, supportive space where young people can be themselves, it creates an exciting and accessible opportunity.”

Stagecoach Mini and Musical Theatre with Stagecoach will be available during select dates at the following Parkdean Resorts parks:

  • Camber Sands Holiday Park
  • Carmarthen Bay Holiday Park
  • Cayton Bay Holiday Park
  • Cherry Tree Holiday Park
  • Highfield Grange Holiday Park
  • Kessingland Beach Holiday Park
  • Landguard Holiday Park
  • Lizard Point Holiday Park
  • Naze Marine Holiday Park
  • Newquay Holiday Park
  • Sandford Holiday Park
  • Sandy Bay Holiday Park
  • Southerness Holiday Park
  • Southview Holiday Park
  • Torquay Holiday Park
  • Trecco Bay Holiday Park
  • Ty Mawr Holiday Park
  • Warmwell Holiday Park
  • Vauxhall Holiday Park