Fish and chips gained immense popularity during the Industrial Revolution. The dish was affordable, nutritious, and easily consumed as a quick meal, making it ideal for factory workers and urban populations. During World War II, fish and chips remained one of the few foods in Britain that was not rationed. It provided comfort and normalcy during difficult times, further cementing its place in British culture.

Given Norfolk’s extensive coastline, it's no surprise that fish and chips are a beloved local speciality. Coastal towns and villages are dotted with fish and chip shops, many of which have served locals and tourists for generations. Norfolk's location by the North Sea means that many local fish and chip shops have access to fresh, high-quality seafood. This freshness is a key factor in the superior taste and quality of the fish and chips found in the region.

Another fish and chip hotspot Pete tells us is ”No1 Fish and Chips at Cromer because it overlooks the Victorian Pier and because they're great fish and chips. [It’s] actually owned by a Michelin-starred chef called Galton Blackiston. His main business is a place called Morston Hall, a bit further up the coast. He got a Michelin star off that.”

No1 Cromer uses locally caught fish and traditional methods to prepare its dishes. Situated on the seafront, visitors can take in stunning views while revelling in their tasty meal. Steph also recommends this restaurant: “In Cromer, we quite like No1, which is also fish and chips.”